Delicato
Renowned for their high-calorie sweets, Delicato flipped the script on current health-trends. Instead urging people to obey their cravings for fat and sugar. You only live once. And what's good can't be all bad. Etc...
We actually won that years Guldägget (Swedens most acclaimed advertising award) in the print category. Big!
"Goodness always pay". Meaning something like "What's good can't be all bad".
"Recommende daily intake". Standard health declarration coming back to bite.
"Are your guests eating with enough variation?".
"0% addedwhole-grain. 100% creative". The goods on the plate usually comes in chocolate-brown and pistage green. This ad was for the traditional midsummer celebrations.
"Balance in food".