Rijk's Private Cellar

Commissioned by Primewine in Sweden, we developed a whole new set of graphical elements to accompany the South African winemaker Rijks towards success in the Swedish market. Webdesign, packaging and advertising was on the menu.

Rijk's fine wine.
Another South African wine made stunning for their importer Primewine.
 
Due to legal concerns unique to the swedish market, we had to incorporate graphic elements from the packaging of the wine into the ads. Or vice versa in this case. To be able to make the ads "taste great" we had to propose a change in the graphic for the packaging.
Campaign site for online ordering of Rijk's.
The actual ordering widget.
Newspaper advert.
Bag in a box packaging proposal #1.
Bag in a box packaging proposal #2.
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